Last Updated: June 1, 2021
Cookies and Web Beacons
What is a cookie?
A cookie is a small piece of data stored on your computer or mobile device by your web browser and is often used to make websites work, as well as provide website traffic and browsing related information to the website operator.
We use essential cookies and non-essential cookies as specified in the lists below.
Communications you receive from us, as well as pages of our website, may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags and single-pixel gifs) that enable us to analyse email and website statistics, including visits and click-through rates. The web beacons only collect aggregate, anonymous data and cannot be traced back to you individually.
What are your choices regarding cookies?
Terminology to help you understand cookies
First and Third-party cookies
First-party Cookies. These are cookies set by our website, i.e. the website displayed in your URL window.
Third-party cookies and web technologies are controlled by our advertising partners and not subject to this privacy notice. If you have any questions about the practices of such third party, you should contact the responsible third-party directly.
List of Essential Cookies
|Pardot||vistor_id<accountid>||The visitor cookie includes a unique visitor ID and the unique identifier for your account. For example, the cookie name visitor_id12345 stores the visitor ID 1010101010. The account identifier, 12345, makes sure that the visitor is tracked on the correct Pardot account. The visitor value is the visitor_id in your Pardot account. This cookie is set for visitors by the Pardot tracking code.|
|Pardot||pi_opt_in<accountid>||If Tracking Opt-in preferences is enabled, the pi_opt_in cookie is set with a true or false value when the visitor opts in or out of tracking. If a visitor opts in, the value is set to true, and the visitor is cookied and tracked. If the visitor opts out or ignores the opt-in banner, the opt-in cookie value is set to false. The visitor cookie is disabled, and the visitor is not tracked.|
|Pardot||visitor_id<accountid>-hash||The visitor hash cookie contains the account ID and stores a unique hash. For example, the cookie name visitor_id12345-hash stores the hash “855c3697d9979e78ac404c4ba2c66533”, and the account ID is 12345. This cookie is a security measure to make sure that a malicious user can’t fake a visitor from Pardot and access corresponding prospect information.|
|Pardot||lpv<accountid>||This LPV cookie is set to keep Pardot from tracking multiple page views on a single asset over a 30-minute session. For example, if a visitor reloads a landing page several times over a 30-minute period, this cookie keeps each reload from being tracked as a page view.|
|Pardot||pardot||A session cookie named pardot is set in your browser while you’re logged in to Pardot as a user or when a visitor accesses a form, landing page, or page with Pardot tracking code. The cookie denotes an active session and isn’t used for tracking.|
List of Non-Essential Cookies
|Google Analytics||_ga||Used to distinguish users.|
|Google Analytics||_gid||Used to distinguish users.|
|Google Analytics||_gat||Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_.|
|Google Analytics||_gac_property-id||Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out.|
|Google Analytics Display/Remarketing||Google remarketing and advertising.|
|Google Analytics||_gat_UA-42981438-1||This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.|
|CrazyEgg||This first-party cookie is set by CrazyEgg and used to track visitor page behavior.|
|Wistia||_distillery||Used to identify a visitor on the site, so we can see which videos they've watched across different pages.|
|StackAdapt||Build user audience.|
|Build user audience and track behavior.|
|LinkedIn - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.|
|UserMatchHistory||This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.|
|lang||This cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.|
|lidc||This cookie is set by LinkedIn and used for routing.|
|bcookie||This cookie is set by LinkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.|
|bscookie||This cookie is a browser ID cookie set by LinkedIn share Buttons and ad tags.|
|CloudFlare (CDN)||__cfduid||The cookie is set by CloudFare. The cookie is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information.|
|Advertising||test_cookie||This cookie is set by doubleclick.net. The purpose of the cookie is to determine if the users' browser supports cookies.|
|Build user audience and track behavior.|
More Information About Cookies
You may get further information about the cookies we use here: