Progenity Cookies Notice

Last Updated: June 1, 2021

Cookies and Web Beacons

Introduction

Our website uses "cookies", web beacons and other tracking technologies to ease your browsing. This Cookies Notice explains what cookies are, how we use cookies, what your choices are regarding cookies, how third-party partners may use cookies or web beacons on our website.

A cookie is a small piece of data stored on your computer or mobile device by your web browser and is often used to make websites work, as well as provide website traffic and browsing related information to the website operator.

We use cookies to personalize the content that you see on our website, analyse our web traffic, and improve your experience while visiting the website.

We use essential cookies and non-essential cookies as specified in the lists below.

Communications you receive from us, as well as pages of our website, may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags and single-pixel gifs) that enable us to analyse email and website statistics, including visits and click-through rates. The web beacons only collect aggregate, anonymous data and cannot be traced back to you individually.

When you first visit our website, you will be asked to consent to our use of cookies, and you can withhold, withdraw, or change your consent at any time.

You can refuse the use of cookies by changing the settings on your browser or by clicking on the cookies consent mechanism. However, if you block certain cookies such as strictly necessary cookies for the functioning of our website you may not be able to access all or parts of our website.

Terminology to help you understand cookies

First and Third-party cookies

First-party Cookies. These are cookies set by our website, i.e. the website displayed in your URL window.

Third-Party Cookies. Some content or applications on our website are served by third parties, including content providers and application providers. Our third-party partners may use cookies alone or in conjunction with web beacons or other tracking technologies already in your browser to collect information about you when you visit our website. The information they collect may be associated with your personal data or they may collect information, including personal data, about your online activities over time and across different websites and other online services.

Third-party cookies and web technologies are controlled by our advertising partners and not subject to this privacy notice. If you have any questions about the practices of such third party, you should contact the responsible third-party directly.

List of Essential Cookies

SourceNamePurpose
Pardotvistor_id<accountid>The visitor cookie includes a unique visitor ID and the unique identifier for your account. For example, the cookie name visitor_id12345 stores the visitor ID 1010101010. The account identifier, 12345, makes sure that the visitor is tracked on the correct Pardot account. The visitor value is the visitor_id in your Pardot account. This cookie is set for visitors by the Pardot tracking code.
Pardotpi_opt_in<accountid>If Tracking Opt-in preferences is enabled, the pi_opt_in cookie is set with a true or false value when the visitor opts in or out of tracking. If a visitor opts in, the value is set to true, and the visitor is cookied and tracked. If the visitor opts out or ignores the opt-in banner, the opt-in cookie value is set to false. The visitor cookie is disabled, and the visitor is not tracked.
Pardotvisitor_id<accountid>-hashThe visitor hash cookie contains the account ID and stores a unique hash. For example, the cookie name visitor_id12345-hash stores the hash “855c3697d9979e78ac404c4ba2c66533”, and the account ID is 12345. This cookie is a security measure to make sure that a malicious user can’t fake a visitor from Pardot and access corresponding prospect information.
Pardotlpv<accountid>This LPV cookie is set to keep Pardot from tracking multiple page views on a single asset over a 30-minute session. For example, if a visitor reloads a landing page several times over a 30-minute period, this cookie keeps each reload from being tracked as a page view.
PardotpardotA session cookie named pardot is set in your browser while you’re logged in to Pardot as a user or when a visitor accesses a form, landing page, or page with Pardot tracking code. The cookie denotes an active session and isn’t used for tracking.

List of Non-Essential Cookies

SourceNamePurpose
Google Analytics_gaUsed to distinguish users.
Google Analytics_gidUsed to distinguish users.
Google Analytics_gatUsed to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_.
Google Analytics_gac_property-idContains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out.
Google Analytics Display/Remarketing Google remarketing and advertising.
Google Analytics_gat_UA-42981438-1This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites.
CrazyEgg This first-party cookie is set by CrazyEgg and used to track visitor page behavior.
Wistia_distilleryUsed to identify a visitor on the site, so we can see which videos they've watched across different pages.
StackAdapt Build user audience.
Facebook Build user audience and track behavior.
LinkedIn LinkedIn - Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.
LinkedInUserMatchHistoryThis cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
LinkedInlangThis cookie is used to store the language preferences of a user to serve up content in that stored language the next time user visit the website.
LinkedInlidcThis cookie is set by LinkedIn and used for routing.
LinkedInbcookieThis cookie is set by LinkedIn. The purpose of the cookie is to enable LinkedIn functionalities on the page.
LinkedInbscookieThis cookie is a browser ID cookie set by LinkedIn share Buttons and ad tags.
CloudFlare (CDN)__cfduidThe cookie is set by CloudFare. The cookie is used to identify individual clients behind a shared IP address and apply security settings on a per-client basis. It does not correspond to any user ID in the web application and does not store any personally identifiable information.
Advertisingtest_cookieThis cookie is set by doubleclick.net. The purpose of the cookie is to determine if the users' browser supports cookies.
Twitter Build user audience and track behavior.

More Information About Cookies

You may get further information about the cookies we use here:

Google Analyticshttps://developers.google.com/analytics/devguides/collection/analyticsjs...
CrazyEgghttps://www.crazyegg.com/cookies
Wistiahttps://wistia.com/support/account/gdpr
StackAdapthttps://www.stackadapt.com/privacy
Facebookhttps://www.facebook.com/business/help/471978536642445?id=1205376682832142
Twitterhttps://help.twitter.com/en/rules-and-policies/twitter-cookies
Pardothttps://help.salesforce.com/articleView?id=pardot_basics_cookies.htm&type=5